If, Then... Else

Camouflaging as a museum audio-guide, this audio piece takes its inspiration from hundreds of museum reviews on ‘TripAdvisor’ written by visitors. Designed as both a satisfactory survey and a choreographic score for one person, the guide is an invitation for a set of decisions and gestures taken by individual visitors in real time.

'If, Then… Else' doesn’t demand the performers’ presence and is designed for any museum, gallery or any other art institution space.

Concept & Text: Ofri Cnaani & May Zarhy
Sound Design: Elad Bardes

Supported by PACT Zollverein residency.

Presented and supported by Herzliya Museum of Contemporary Art Israel.